The Importance of Ethics in Social Media in Marketing and Advertising
Last night I spoke to Mark Stern's Ethics in Marketing & Advertising class at UCLA extension on "The Importance of Ethics in Social Media in Marketing and Advertising" and I just wanted to share the slides with you in Slideshare:
Slideshare
The other thing that's cool about sharing these slides with you via SlideShare is that I can embed them (above) or get a Widget and install it in my sidebar (see the right column under "Technorati Favorites" above the Global Translator flags).
Creative Commons License
What's also great is that you can use a Creative Commons Attribution license to "...let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request." This way others can use your PowerPoint presentation, or parts of it, but they need to credit/attribute it to you.
Online Marketing & Social Media
Slideshare is another great social media tool for sharing information with others, so they get the info they need and then they can share it with others, who can share it with others...
Descriptive Tags
Not only that, but you can include many tags describing your slideshow when you upload your slides. This way your slides can be found easily on Slideshow, but better than that, they'll be indexed by Google and easily findable in Google searches.
Google Juice
In fact, my slideshow was already #1 in the Google rankings and I only uploaded it 1 hour ago - and I ate lunch in between! See image below...
That's great Google Juice!
Thanks Slideshare!
SEO (Search Engine Optimization)
Of course this makes sense since Google tries to provide fresh valuable content from reliable sources/authors to it's customers: Web Searchers.
So this is just good SEO (Search Engine Optimization) as well as using great tools like Slideshare.
And of course I used the "Mother-of-All" long tail Google searches too (see below & image):
The Importance of Ethics in Social Media in Marketing and Advertising
The Importance of Ethics in Social Media in Marketing & Advertising
Comments?
Have a Comment? Do you have other great ways to get Google Juice? If so, let me know...
Tell a friend!
Tags: copyright, creative commons, creativity, customers, descriptions, ethics in marketing, ethics in social media, google, google juice, images, long tail, mark stern, marketing, online marketing, optimization, powerpoint, search engine optimization, searchers, seo, slides, slideshare, slideshow, social media, thankful, ucla, ucla extension
March 12th, 2009 at 3:04 pm
Indeed social media really plays is big role in online marketing. aside from its very social inclination, this also gives us the opportunity to maximize our profits without having a big cost in advertising.
March 12th, 2009 at 3:28 pm
Absolutely! Social Media is fantastic for low/no-budget marketing for businesses of any size. As long as people understand the individual communities they're communicating with and take care to play by their rules/expectations, there's no better/cheaper way to get your message out.
March 16th, 2009 at 10:49 pm
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