Attract More Visitors

In my last post How to Improve Your Memory During Your Workout at the Gym and YouTube video I showed how you can use the free software program Evernote to jot down notes so you can remember anything anywhere at anytime.  As I mentioned this works on any platform/ computer (PC, Mac, iPhone, Mobile Phone).

Turn Photos of Notes into Recognizable/Findable Text

One thing I didn't mention about Evernote is that theoretically you can also take photos of your handwritten notes with your mobile/iPhone and Evernote will recognize your handwriting so you can search/find your notes later.

Turn Lost/Misplaced Notes Into Information Bonanza

How many times have you taken notes at a live lecture, webinar, conference call, and filed the notes somewhere (in that giant uncategorized file)...where they're totally lost to you, since you can't locate them when you need them?

Think of all of the conferences, seminars, etc. with tons of great info that would be excellent to tap into...if you just could find it and view it.  This should be great for students, conference/seminar/webinar-attendees, knowledge-lovers, and internet marketers (who are always studying and learning).

Now there's a solution, or at least a potential solution...

Not Quite In-Focus Yet

I haven't quite gotten the note recognition functionality to work yet with my T-Mobile Wing phone but this most likely has to do with the resolution (size: number of pixels), quality (fineness), brightness (of light), and/or the distance from the orginal handwritten note (due to the focal length of the camera).  Evernote addressed this in their Help/Support: Why can't Evernote find some of the words in my pictures?

How to Turn Handwritten Notes into Retrievable Information

1. Install Evernote on your Mobile Phone or iPhone.
2. Start the Evernote program (on your phone).
3. Select "Snapshot" (Note: This takes you to your phone's camera).
4. View the handwritten note through your viewfinder and when it's the clearest, take the photo.
5. Press the curved arrow button.
6. Enter a title.
7. Press "Done" (Note: Then your picture will upload to your Evernote page on the Internet).
8. Go to your Evernote page on the Internet.
9. Refresh the page (by hitting <Ctrl> + F5 on a PC, or Command/Apple + F5 on a Mac).
10. View the photo of your handwritten note.
11. Note: It may take awhile for Evernote to recognize/index the photo of your note.
12. As I understand it, your note will be processed quicker if you opt for the fee-version of Evernote (which also increases your monthly storage allowance).
13. Search for a word in your note and Evernote should find your handwritten note so you can read it.

Note: If this doesn't work, then play with the resolution and quality settings on your phone's camera and/or the brightness of the light as well as the distance of the camera from your note.

That's it! (once I figure the last part out, that is).

FYI: It looks like Griffin has a solution for improving the clarity for iPhone photos of text/notes called "Clarifi": A protective case with built-in close-up lens for iPhone 3G.

--> If anyone knows of a clarity-improving solution like this for the T-Mobile Wing or other non-iPhone mobile phones please let me know with a comment below...

Attraction and Internet Marketing

Question: What does all of this have to do with attracting visitors and Internet Marketing?

Answer: People are attracted to:

• How to articles.
• Solutions to problems.
• Tools and gadgets.
• Tips and Reviews.
• Keywords of interest (e.g., "treasure")
• YouTube videos.

Writing blog posts or making YouTube videos addressing what attracts people can increase the traffic to your blog/YouTube site and to your website from there (if they find information of value to them), e.g., IncreaseOnlineProfits.com.

Last word: Always provide valuable content which helps people since "Content is King".

Comments, Questions, Better Solutions?

• Have something to say about this?  Let me know...
• Have a better solution.  Chime in...
• Have you gotten this to work with your T-Mobile Wing or your mobile phone?
• Were there any additional/crucial tips to getting this to work.  If so, please let  me and the AttractMoreVisitorsblog readers know by leaving a comment below...

Know anyone who might find this blog post interesting/helpful?  Then please use "Tell A Friend" below...

Problem: Too many Great Ideas, not enough Memory

I love working out at the gym because it's a great opportunity to listen to internet marketing podcasts and learn about the lastest marketing strategies and trends.  The only problem is that when you hear great ideas (especially ideas that you're thinking of tweeting/blogging about later) it's tough to remember them.  Since it's hard to remember several ideas (or website links) throughout your entire workout and until you get to your home/office, it would be great to be able to write them down.  But who wants to carry a clipboard or notebook around the gym?

Solution: Your Mobile Phone/iPhone and the multi-platform Evernote program.

Evernote is  an excellent web-based as well as phone-based program you can use to jot down your notes in a hurry.  All you have to do is register on Evernote's website and then download the Evernote software and install it onto your laptop/desktop (PC or Mac) and web-enabled phone. Since the Evernote site has directions, videos & tutorials & screenshots, I'm just going to show you how to use Evernote at the gym during your workout.

How to Improve Your Memory During Your Workout at the Gym

1. Download and Synchronize podcasts onto your mobile phone/iPhone.
   Note: I use Juice and Windows Media Player for this.
   You may use iTunes.
2. Listen to the podcasts while doing your workout.
3. When you hear a great idea start Evernote on your mobile phone/iPhone.
4. Jot down a note in Evernote.
5. Example: "MOC: Google Website Analyzer" (see Evernote image).
6. Rinse and repeat (do this for every great idea you hear that you want to remember).
7. Extra credit to boost your site traffic: When you get back to your home/office write a tweet or blog post based on the great idea.

• Twitter Example:
  • Google Website Optimizer tweet with thanks to Marketing Over Coffee podcast and @cspenn (Christopher Penn) for the great idea.

• Blog Post Example:
  • For Immediate Release (FIR) podcast by Hobson & Holtz Report - Podcast #441: April 20, 2009 re: Domino's Pizza.
  • Generated idea for Attract More Visitors blog post re: Domino's and How to Deal With Social Media Emergency Responses.
  • Clearly when you write these notes on Elliptical Trainers or the Treadmill they don't always look that great (do not do this...see the Caveat/Warning below).
  • But the point is: All they have to do is be good enough to remind you of the idea you need so you can take action on them, e.g, writing a tweet or posting a blog post.

YouTube Video: "How to Improve Your Memory During Your Workout at the Gym"

How does this help me Attract More Visitors to my Site?

You might be thinking, this is all great, but how does it help me get traffic to my website? Basically, by helping you remember all of the great ideas you heard in internet marketing and social media podcasts so you can blog and tweet about them on Twitter.  That's it, no magic or mirrors involved, just enabling you to write more blog posts and Twitter tweets which others may see or find via Google searches and then follow to your website (from your blog or your Twitter bio/profile).

Comments

Have a better way to remember great ideas during your workout? - just let me know...

And "extra credit" points for ways which improve your site traffic as well.

Caveats and Fine Print Warnings!

Please consult your Doctor before engaging in any exercise program.  Also, please be sure to *pause* during your exercise routine *before* writing notes in Evernote in your mobile phone/iPhone!  After all, you don't want to end up falling or having an accident at the gym.

And no matter what happens, please do not hold Evernote, me (Karl Kasca), Attract More Visitors blog, IncreaseOnlineProfits.com, or Social Mastermind Corp. responsible as we've already cautioned you above.

Are you Clean with that? - Part II

In Part I of "Why Internet Marketing is Like a Disney Cruise - Are you Clean with that?" I mentioned the hand sanitizers used on Disney Cruises in all of their places to eat. Since we went on our cruise a number of supermarkets have also placed moist hand wipes at their front entrances. Now every time you go to the store you have an opportunity to think about your internet marketing techniques / methods / practices and think "Are you clean with that?".

8 Tests for Clean Marketing

1. Can you sleep at night? - "Sleep like a baby"? (soundly, peacefully).
2. Or are you kept up at night worrying?
3. Would you be OK with your marketing methods if your Mother read about them in an exposé on the front page of the New York Times?
4. Do you get a little queasy feeling in the pit of your stomach when you think about your marketing techniques?
5. Do your Friends ask you questions like, "What happened to you, you always used to be so (insert any nice wholesome word/concept here)?
6. Could words like bill of goods, cheat, con, deceit, deception, delusion, dishonest, double-dealing, evasion, exaggeration (huge), falsehood, fraud, hype, illusion, lie, misleading, misrepresentation, overstatement (gross), pretense, scam, scheme, shell game, snake oil, snow job, subterfuge, etc. be associated with your internet marketing techniques?
7. Would you use the same marketing methods on your friends or family. (The ones you like, that is).
8. If someone used the same marketing method on you, would you feel tricked or played for a sucker. Again, the "Golden Rule".

Solutions: "Faith, Trust, And Pixie Dust"

1. Clarity and transparency - it's as simple (and clean) as that.
2. If you can explain your internet marketing methods to a child or to the hero of a child (e.g., Mickey Mouse, Tinker Bell, Sleeping Beauty, Lilo [not Stitch!]) and they're ok with them, then you're probably OK.
3. Being open and honest with your visitors and customers will give them a reason to believe in you, and your methods, and your site - a reason to have faith in you and trust you, your business, and your website/blog/podcast.
4. Building trust through the words you use and living up to them with follow-through.
5. Building trust by using trust badges/symbols, etc. where a visitor would want them to be.  E.g., Better Business Bureau, Association logos, Visa/MasterCard badges (when purchasing), etc.
6. Building trust through real Testimonials/Reviews.  People can spot bogus testimonials. Remember what your Mom said, "If it sounds too good to be true, it probably is."
7. Using persuasion instead of delusion or confusion. Be conscious of when you begin using internet marketing hype instead of a persuasive argument.
8. Pixie dust: It's ok to have add a little magic - some zing. SEO (Search Engine Optimization) seems like magic, but it works. So a little "white hat" SEO (the good SEO) is fine. Especially since these techniques are no more than what Google recommends so it can serve-up more targeted search results to its customers (searchers). You're just helping Google's customers find what they're truly looking for better.

Bottom Line: Add content and value - true value - and market them as straightforwardly as possible.

Morality Screed versus "What Just Makes Sense" and the Law

You might be thinking that this is just a heavy-handed moral screed, but really it's a plea to consider how your marketing efforts are viewed by those who encounter them, your potential customers.  Then turn it around and think (deep down), "Do I want to be marketed to that way?" and that should be your answer.

But if that's not enough, "It's the Law" as outlined by the United States Federal Trade Commission (FTC): Advertising and Marketing on the Internet: Rules of the Road:

"The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to:

• mislead consumers and
• affect consumers' behavior or decisions about the product or service."

Also there's a special section on "Testimonials and Endorsements".
See FTC Guides Concerning Use of Endorsements and Testimonials in Advertising.

Hope this helps!

Take care & hope you're internet marketing is a great success,

Karl

Comments?

Got one?   Think I'm off-track...or not - just let me know below.

But if you like this for whatever reason, then "Tell A Friend" below.

A blog post by Sarah Perez about a recent Forrester report on Baby Boomersreminded me that only about 21% of the population are Creators - people who create content on the web like blogs, videos, podcasts, etc.  While Boomers are clearly improving in their use of Social Media, only 15-16% of them are creating content.

How to Reach/Attract Your People

By the way, if you haven't figured out how to reach "your people" with Social Media yet you need to play with the Technographics Profile Toolon Groundswell's site. This will allow you to choose from several demographic elements (age, country, gender) so you can see how your people like to be connected with (and how you can attract them).

Adults & Letting Go

Clearly Adults need some help with creating content. One major factor which might be holding adults back from pouring their individual wisdom, insights, etc. into the public domain (or the hyper-accelerated version of it, the Web) for all to see might be an unwillingess to Let Go.

Lessons from the Past

My Grandfather wrote a draft of a book on speed reading but never published it. My Mother felt like she had "The Great American Novel" in her, but never wrote it (unless you collectively count the wonderful letters she wrote during her lifetime).

Web Publishing = New Opportunities

Given the newer methods of Publishing on the web, most notably blogs, we can all publish our content in one form or another. Just remember that a number of blog posts can end-up being a real dead-tree book or eBook.

Make It So

So to the end of helping a number of people realize their dreams or potential I'd like to offer you a way to "make it so" (in the immortal words of fictional Star Trek character, Jean-Luc Picard).

First Release Yourself From All Constraints

First, let's start by releasing ourselves from any rules or constraints to worry about. Certainly then any one of us could just let it go and let out the words and ideas which are trapped within us. Writings generated in this way would most likely be incredibly free-form like the thoughts we have all of the time. To put a literary term to it, we'd be writing "stream of consciousness" content.

Stream of Consciousness

Stream of consciousness is great if you're great at it,like podcasters C.C. Chapman (Managing the Gray) or Mitch Joel (Six Pixels of Separation), but it would probably drive us crazy if it was used excessively for writing blogs or website content. Note that you don't see that many stream of consciousness novels around these days, although there were some isolated great ones, mainly because the authors were great, e.g., James Joyce's A Portrait of the Artist as a Young Man.

Some Structure Necessary

That said, some structure is necessary and certainly some grammar and puctuation helps.* But don't obsess about finding the "perfect word", or sentence, or blog post, or content for your website.  Just get it down, clean it up some, polish it a bit...and you're done.  Now let it go. 
* Should that be "help" singular or "helps" plural? - I could spend the time to go look up the rule for agreement, but I won't just to make the point.

Publishing = Opportunities

It's more important to have it up on the web than sitting in your head, on a sheet of paper, or on your screen - unpublished, than out there in public being read, commented on, and indexed by Google and the other search engines.

Value vs. Rubbish & Perfectionists vs. Slackers

That said, I'm not suggesting that you should just write (or say)...worthless rubbish. Have something good, something valuable to say...and say it. So this isn't a call for "Slackers Unite!", but more of: Slackers should take it up a notch and perfectionists should take it down a notch. Ok, for real perfectionists, take it down a half-notch (or you never would, and you know who you are!).

Is it done yet? - The 87-13 Rule

My Wife, Milen, is infinitely practical about things like this. Since I was an information researcher for many years, there's always a point in every project when you have a draw a line in the sand and ask yourself, "Is it done yet?", since research in-and-of-itself could go on forever (especially with the web and new information being produced all the time). Her advice was much like the Pareto principle (the 80-20 rule), only she would ask, "Is the research at least 87% done? And if the answer was, "Yes", then she'd say, "Fine, then your client will probably be fine with the results."

Form Over Substance

The reasoning is that the questions have been answered, but there can always be some additional information which could be obtained, or documented, or the format could be polished, or a chart could be inserted, etc.  But these things are more "form over substance" versus the conclusions which were already made (and substantiated).

What's Necessary vs. Gingerbread

And more importantly, these are things which are in your head and weren't

Let Go & Make It So

In any case, I hope this gives you a rationale for Letting Go.

Now "make it so".

Comments?

Have a comment or question? Know a better way to let go so your web publishing can flow? If so, let me know.

Footnotes: I originally heard about the blog post by Sarah Perez about a recent Forrester report on Baby Boomers on the For Immediate Release (FIR) Podcast: The Hobson & Holtz Report - Podcast #425: February 23, 2009. The part of the podcast mentioned above can be heard at EveryZing.

11 Quick Questions for Podcasts

This is Part III of a series of posts on evaluating/improving websites, blogs, and now podcasts.

First, you should know that I'm a great fan of podcasts and listen to as many as I can, as often as I can. I've learned so much from you that I'm really in your debt. Now I'd like to "give back" in the form of some constructive feedback to help improve your podcast.

One thing to keep in mind when reading this post: If "audio is 70 percent of video" then audio is 100 percent of an audio podcast.  And of course I'm not referring to the content of the podcast which is a completely different subject.

So when I pose the questions below, just know that I want your podcast to be the best that it can be so you can attract more listeners and be more successful.

Since Podcasters often have blogs for their show notes, you should take a look at the 10 Quick Questions for Evaluating your Website -- Part II and then consider these questions:

1. Is the ultimate* volume of your podcast recordings high enough?
   * Where "ultimate" is podcast player software (e.g., iTunes or Windows Media Player) set to maximum volume and the device (iPhone, mobile phone, MP3 player, PDA) set to maximum volume.
2. Ask yourself: "Who are my Customers and Why do they Buy?" as my co-instructor at UCLA Extension, Beverly Macy, is fond of saying. Applied to podcasting: Think of it this way, where might your typical listeners (consumers) listen to (consume) your podcast)?
3. Is it somewhere like the gym, where there's lots of noise pollution from TV's, loud mobile-talkers, loud talkers, clanging weights, and whooshing flywheels? Or is it on a walk, where there's the sound of cars/traffic, street sweepers, garbage trucks, etc.?
4. What device/software will they listen with? (some devices/softwares have maximum volumes that aren't loud enough to compensate for the factors mentioned above).
5. Is your lead-in bumper music or big-voice announcer promo much louder than your voice so the listener needs to turn the volume up to hear you? Or is it smoothly equalized? After all, you'd hate to be compared to traditional media advertisements with loud ads and soft programming, right?). Similarly, does the podsafe music at the end of your podcast have a big bump in volume?
6. Are your guest interview calls and/or call-in questions (on or off-line) equalized so that one is barely audible and the other is much louder?
7. Do you have show notes with links so listeners who can't write while listening (e.g., driving) can still access your valuable content?
8. Do you have transcripts of your podcasts?
   
   Tip: One no-cost way to do this is to use another microphone (e.g., a headset mic) and route it to another computer with built-in (free) voice/speech recognition (e.g., Windows XP or Vista) software so your words will be automatically typed into Microsoft Word (or OneNote) as you speak. Of course, currently this only works well if there's one person speaking. See these resources for more on this:
   Audio transcriptions and annotations with OneNote
   How to transcribe any audio on your PC
   - And you can just use MS-WORD instead of OneNote.
   - Assuming you'd like a free solution, rather than buying Dragon Naturally Speaking, of course.
9. If you do a video podcast do you offer an MP3 version as well for those who are just listening to your podcasts versus watching them? This is the value-added podcast equivalent of giving a CD (with MP3 files) in addition to a DVD, if you sell DVDs).
10. If your listeners subscribe to your RSS feed and download/synchronize your Audio podcasts to their devices, do you try to avoid inserting a long (large file size) Videocast which might blow-out their storage/memory when they auto-sync their feeds to their devices (Yikes!)?
11. Do you have some sort of consistent naming convention for your file names so your podcast will make sense when viewed in music player or File Explorer? E.g., an acronym/abbreviation for the name of your podcast, podcast number, the date, and a brief title.
    The reason for having the podcast number and a title is that depending on how someone's viewing the filename (music player or File Explorer) they should be able to easily differentiate which they've listened to versus which are new (since they may not remember which # they listened to last/before).

And I know it's easier said than done for some of these things like equalization. But just try to think of these points from your customer's perspective and what will draw more people to your podcast so you can grow the number of your listeners and retain more of them.

For some ideas/programs to help with equalization see Segment #3 of  the show notes (or listen to) the eMarketing Talk Show --> "Podcasting 101: Understanding the Basics & Getting Started".

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Have any questions, comments, or tips of your own for evaluating podcasts? If so, please leave a comment...

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Prior post (Part II): 10 Quick Questions for Evaluating your Website -- Part II.

In Part I we started looking at ways of evaluating and changing your website (or blog) to improve it. Today I'm giving you 10 Quick Questions to help with this process:

10 Quick Questions for Evaluating/Improving your Website

1. Does your website look nice and inviting? (Does it make your visitors "feel" nice, like the landscape on the right?)




2. Is it a site that you'd feel like staying at if you just happened to land on it? (Where you feel like you could lie down in the meadow, enjoy the blue sky, and watch the  clouds - in other words: hang out for awhile, check out the info/resources, and engage at the site.)




3. Can visitors find your "Buy" button? (so they can take the desired action easily, e.g., Buy, Join, Subscribe, Register, etc.).




4. Can prospective buyers (visitors) find what they need easily (information, prices, reviews/testimonials, etc.)?




5. Is it easy and intuitive to navigate around your site? (Or is it a virtual maze or an impossibly dense mishmash of text or links pretending to be organized)?




6. Is it easy to use/access your site? (Are there so many fonts and colors that the content is difficult to see, especially for visually impaired individuals)?




7. Does your site rank highly in search engine results (particularly Google's)?




8. Is your site's search engine result (Title and Description) enticing enough that you'd click on it (versus all of the others)?




9. If you click on your site's search engine result, are you taken to the site you'd expect from the Title and Description?




10. Now loop back to #1 (above) and quickly run through this list again with "fresh" eyes (based on how your site might be found by potential visitors searching the internet).

Bottom Line

IMPORTANT: Please note that "potential visitors" aren't visitors until they visit and "potential buyers" aren't buyers until they buy.

Your task is to re-design your site to create the environment that entices searchers to visit and visitors to buy. This may involve using some SEO (Search Engine Optimization) as well as some E-Marketing techniques and strategy (list building, E-Newsletters, Social Media/Networking, etc.) to promote your site and attract people to it.

If you'd like more ways to evaluate and improve your website (or blog) you might enjoy our free 77 Great Tips of Internet Marketing (at top-right of web page) for a more complete checklist.

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Have any questions, comments, or tips of your own for evaluating websites? If so, please leave a comment...

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Next post (Part III): 11 Quick Questions for Podcasts
Prior post (Part I): How's Your Website Doing? -- Part I - Opportunities for Change Looking Forward

With a New Year and a sense of there being a new outlook in the world, it's a good time to think how your website/blog/podcast is doing. While the Presidential Inaugural parade was today in Washington DC, we can also look at the recent Rose Parade on New Year's day in Pasadena for some guidance on website design and strategy.

Design, Planning, Functionality, and Theme

Looking at the before and after pictures of NAMM's* "Musical Extravaganza" float which was designed to coincide with the Rose Parade's "Hats Off to Entertainment" theme you can see that a lot of work and planning goes into creating a pleasing yet functional float. And it must have been pleasing because it won the President's Trophy.
* National Association of Music Merchants

Big Bird float - BEFORE

Big Bird float - AFTER

Before and After

This wasn't just random - the float was entirely conceptualized and planned out before it was built (structurally) and the flowers were glued on. You can see the scaffolding used to build the structure in the Before photo (on the left) and the final flower-decorated float in the After photo (on the right).

Blind Evolution versus a single Objective

But many websites have grown-up (evolved?) from initial ideas/concepts into something which might be quite different from what they originally began as.  These websites (yours?) weren't tightly themed, planned, and constructed with a sole purpose for a particular effect or goal (e.g., winning the President's Trophy).

"Now" is the Time to Step-Back and Evaluate your Site

No matter how your website got to where it is, now is a great time to step-back and evaluate it (or re-evaluate it). One way not to do this is to let your body go all limp, squint your eyes, and stare at your website for x minutes (like a "magic picture").

Ways to Evaluate (and Improve) your Site

Ok, so if that isn't the way to evaluate your site, then what is? One way would be to find a handful of brutally-honest friends and ask them what they think. A variation on this would be to find a handful of strangers and ask them what they think. The difference being that you'd have to reward the strangers in some way (free ____, pay them, etc.). Or you could simply evaluate it yourself by answering some questions or using a checklist.

See my next post for "10 Quick Questions for Evaluating your Website", or see free 77 Tip Checklist (77 Great Tips of Internet Marketing) (at top-right of web page) for a more complete checklist.

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Have any questions, comments, or tips of your own for evaluating websites? If so, please leave a comment...

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Next Post: Part II: 10 Quick Questions for Evaluating your Website
Next Next Post: Part III: Quick Questions for Podcasts