I love working out at the gym because it's a great opportunity to listen to internet marketing podcasts and learn about the lastest marketing strategies and trends. The only problem is that when you hear great ideas (especially ideas that you're thinking of tweeting/blogging about later) it's tough to remember them. Since it's hard to remember several ideas (or website links) throughout your entire workout and until you get to your home/office, it would be great to be able to write them down. But who wants to carry a clipboard or notebook around the gym?
Solution: Your Mobile Phone/iPhone and the multi-platform Evernote program.
Evernote is an excellent web-based as well as phone-based program you can use to jot down your notes in a hurry. All you have to do is register on Evernote's website and then download the Evernote software and install it onto your laptop/desktop (PC or Mac) and web-enabled phone. Since the Evernote site has directions, videos & tutorials & screenshots, I'm just going to show you how to use Evernote at the gym during your workout.
How to Improve Your Memory During Your Workout at the Gym
Download and Synchronize podcasts onto your mobile phone/iPhone.
Note: I use Juice and Windows Media Player for this.
You may use iTunes.
Listen to the podcasts while doing your workout.
When you hear a great idea start Evernote on your mobile phone/iPhone.
Jot down a note in Evernote.
Example: "MOC: Google Website Analyzer" (see Evernote image).
Rinse and repeat (do this for every great idea you hear that you want to remember).
Extra credit to boost your site traffic:When you get back to your home/office write a tweet or blog post based on the great idea.
Clearly when you write these notes on Elliptical Trainers or the Treadmill they don't always look that great (do not do this...see the Caveat/Warning below).
But the point is: All they have to do is be good enough to remind you of the idea you need so you can take action on them, e.g, writing a tweet or posting a blog post.
YouTube Video: "How to Improve Your Memory During Your Workout at the Gym"
How does this help me Attract More Visitors to my Site?
You might be thinking, this is all great, but how does it help me get traffic to my website? Basically, by helping you remember all of the great ideas you heard in internet marketing and social media podcasts so you can blog and tweet about them on Twitter. That's it, no magic or mirrors involved, just enabling you to write more blog posts and Twitter tweets which others may see or find via Google searches and then follow to your website (from your blog or your Twitter bio/profile).
Comments
Have a better way to remember great ideas during your workout? - just let me know...
And "extra credit" points for ways which improve your site traffic as well.
Caveats and Fine Print Warnings!
Please consult your Doctor before engaging in any exercise program. Also, please be sure to *pause* during your exercise routine *before* writing notes in Evernote in your mobile phone/iPhone! After all, you don't want to end up falling or having an accident at the gym.
Last night I spoke to Mark Stern's Ethics in Marketing & Advertising class at UCLA extension on "The Importance of Ethics in Social Media in Marketing and Advertising" and I just wanted to share the slides with you in Slideshare:
The other thing that's cool about sharing these slides with you via SlideShare is that I can embed them (above) or get a Widget and install it in my sidebar (see the right column under "Technorati Favorites" above the Global Translator flags).
Creative Commons License
What's also great is that you can use a Creative Commons Attribution license to "...let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request." This way others can use your PowerPoint presentation, or parts of it, but they need to credit/attribute it to you.
Online Marketing & Social Media
Slideshare is another great social media tool for sharing information with others, so they get the info they need and then they can share it with others, who can share it with others...
Descriptive Tags
Not only that, but you can include many tags describing your slideshow when you upload your slides. This way your slides can be found easily on Slideshow, but better than that, they'll be indexed by Google and easily findable in Google searches.
Google Juice
In fact, my slideshow was already #1 in the Google rankings and I only uploaded it 1 hour ago - and I ate lunch in between! See image below...
That's great Google Juice!
Thanks Slideshare!
SEO (Search Engine Optimization)
Of course this makes sense since Google tries to provide fresh valuable content from reliable sources/authors to it's customers: Web Searchers.
So this is just good SEO (Search Engine Optimization) as well as using great tools like Slideshare.
And of course I used the "Mother-of-All" long tail Google searches too (see below & image):
On this Thanksgiving I find that I have so much to be thankful for:
You(!), my blog reader: For finding your way here and reading this blog. My hope is that you find what you seek and enjoy what you read.
My Wife, Milen: For a huge amount of things (way too many to count), including her practical wisdom and her passion for arranging our travel (like Costa Rica!).
My business Partner, Rick Henkin: For asking me to be the EVP of IncreaseOnlineProfits.com and for his great business sense, ability to carry a dream to fruition, clear thinking and clear writing among many other things.
My co-instructor at UCLA Extension, Beverly Macy: For being one of the most amazing people I know, not to mention being a Strategic Planning wizard and having a dynamite and dynamic sense of Marketing in every realm (Global, Social Media, offline, online, Web 2.0...).
Our bunny rabbits: For showing us that a lot can communicated even without words and that sometimes it's great to simply jump for joy (called binking). When's the last time you jumped for joy?
All of my Friends (you know who you are!): For being so thoughtful and supportive.
The Internet: For giving us a platform we can all communicate better and more quickly on.
Let's hope it remains free.
The Long Tail of the Internet: For giving us an infinite and unlimited amount of niches and for giving every individual a community (no matter how small) they can belong to.
Social Media: For giving us ways communicate better and more real-time than ever before with: Blogs (like Attract More Visitors), Photo sharing sites like Flickr, Video sharing sites like YouTube, etc.
Wordpress and other Open Source Applications: For furnishing platforms for us to publish on, communicate with, and connect through.
Plugin Creators, Coders, and Programmers Everywhere: For empowering our platforms and giving us the tools to do what we do.
Wikis and Collaborative/Community Websites: For giving us places to contribute and come together in meaningful ways.
Bloggers and Podcasters: For sharing your wisdom and insights in real time and on-the-fly.
Creativity: Rising up from yoga and meditation, helping bring out great ideas and possibilities.
The Universe: From subatomic particles to Super Novas and everything in between - giving us a playground to be creative in.
That from where all Creativity emanates: Known by many names, worshipped in many forms, languages, and constructs: For allowing us to be...and be together.
Yes, we have much to be thankful for, so please pardon this partial list.
I'd also be thankful for your comments, if you'd care to share them:
