Attract More Visitors

I'm not sure if you saw my last post on "The Importance of Ethics in Social Media in Marketing and Advertising", but now I'd to discuss what happened from an SEO (Search Engine Optimization) standpoint.

What happened (Sequence of Events)

• First I posted my PowerPoint slides on Slideshare.
• Then I blogged about the slide show and embedded the slides in my blog post: "The Importance of Ethics in Social Media in Marketing and Advertising".
• Within an hour my Slideshare slides were already indexed and findable on Google. A Google search yielded the top search result for: The Importance of Ethics in Social Media in Marketing and Advertising
• I tweeted about the slideshow on Twitter and now those tweets are currently the highest ranked on Twitter Search: slideshare ranking google search.

What Really Happened (SEO-wise)

1) Google indexes Slideshare very quickly

• First, slide shows posted on Slideshare appear to be indexed by Google really quickly.
• This makes sense since Slideshare has very fresh content posted by people who should be authorities/experts regarding their subjects and content. Google loves fresh content and authority sources.
• Conclusion: Slideshare has great Google Juice!

2) Long tail Google searches are really powerful

• Second, long tail Google searches (searches with many keywords) are very powerful, especially when exactly match the title of  Slidehare slide show.
• And yes, this is "gaming" Google a little, since chances would be remote that many people would choose this exact search.
• But that's the power of "The Long Tail", in that some people may actually try that search and find exactly what they were looking for.

3) Long tail Twitter searches are really powerful

• Similarly, doing a strategically-chosen long tail search in with particular keywords in Twitter Search provided the top (and only) results in Twitter Search (see image above).
• Again, that's the power of "The Long Tail".
• Conclusion: Google and Twitter searches with many keywords rock!

4) Slideshare slides are can be organized, shared , and can go viral

• Lastly, within a few days of posting my slideshow on Slideshare, etalbert re-posted it to the Enterprise 2.0 and Social Media groups on Slideshare's site.
• This way the slideshow is given more "organization" by being categorized in a couple of relevant groups.
• Also, people in those groups may find my slide show more easily.
• Conclusion: The slideshow is being found and shared with others who may find it useful, helpful, and/or interesting.

5) Slideshare rocks with Google Juice!

• Overall Conclusion: Slideshare rocks(!) and has great Google Juice (even in you "cheat" a little and use long tail multiple-word keyword searches).

Comments...

Have a comment or a better way to get "Google Juice" using Slideshare or other social media methods? - Please let me know...

Last night I spoke to Mark Stern's Ethics in Marketing & Advertising class at UCLA extension on "The Importance of Ethics in Social Media in Marketing and Advertising" and I just wanted to share the slides with you in Slideshare:

Slideshare

The other thing that's cool about sharing these slides with you via SlideShare is that I can embed them (above) or get a Widget and install it in my sidebar (see the right column under "Technorati Favorites" above the Global Translator flags).

Creative Commons License

What's also great is that you can use a Creative Commons Attribution license to "...let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request."  This way others can use your PowerPoint presentation, or parts of it, but they need to credit/attribute it to you.

Online Marketing & Social Media

Slideshare is another great social media tool for sharing information with others, so they get the info they need and then they can share it with others, who can share it with others...

Descriptive Tags

Not only that, but you can include many tags describing your slideshow when you upload your slides. This way your slides can be found easily on Slideshow, but better than that, they'll be indexed by Google and easily findable in Google searches.

Google Juice

In fact, my slideshow was already #1 in the Google rankings and I only uploaded it 1 hour ago - and I ate lunch in between! See image below...

That's great Google Juice!

Thanks Slideshare!

SEO (Search Engine Optimization)

Of course this makes sense since Google tries to provide fresh valuable content from reliable sources/authors to it's customers: Web Searchers.

So this is just good SEO (Search Engine Optimization) as well as using great tools like Slideshare.

And of course I used the "Mother-of-All" long tail Google searches too (see below & image):

The Importance of Ethics in Social Media in Marketing and Advertising

The Importance of Ethics in Social Media in Marketing & Advertising

Comments?

Have a Comment? Do you have other great ways to get Google Juice? If so, let me know...