Attract More Visitors

I'm not sure if you saw my last post on "The Importance of Ethics in Social Media in Marketing and Advertising", but now I'd to discuss what happened from an SEO (Search Engine Optimization) standpoint.

What happened (Sequence of Events)

• First I posted my PowerPoint slides on Slideshare.
• Then I blogged about the slide show and embedded the slides in my blog post: "The Importance of Ethics in Social Media in Marketing and Advertising".
• Within an hour my Slideshare slides were already indexed and findable on Google. A Google search yielded the top search result for: The Importance of Ethics in Social Media in Marketing and Advertising
• I tweeted about the slideshow on Twitter and now those tweets are currently the highest ranked on Twitter Search: slideshare ranking google search.

What Really Happened (SEO-wise)

1) Google indexes Slideshare very quickly

• First, slide shows posted on Slideshare appear to be indexed by Google really quickly.
• This makes sense since Slideshare has very fresh content posted by people who should be authorities/experts regarding their subjects and content. Google loves fresh content and authority sources.
• Conclusion: Slideshare has great Google Juice!

2) Long tail Google searches are really powerful

• Second, long tail Google searches (searches with many keywords) are very powerful, especially when exactly match the title of  Slidehare slide show.
• And yes, this is "gaming" Google a little, since chances would be remote that many people would choose this exact search.
• But that's the power of "The Long Tail", in that some people may actually try that search and find exactly what they were looking for.

3) Long tail Twitter searches are really powerful

• Similarly, doing a strategically-chosen long tail search in with particular keywords in Twitter Search provided the top (and only) results in Twitter Search (see image above).
• Again, that's the power of "The Long Tail".
• Conclusion: Google and Twitter searches with many keywords rock!

4) Slideshare slides are can be organized, shared , and can go viral

• Lastly, within a few days of posting my slideshow on Slideshare, etalbert re-posted it to the Enterprise 2.0 and Social Media groups on Slideshare's site.
• This way the slideshow is given more "organization" by being categorized in a couple of relevant groups.
• Also, people in those groups may find my slide show more easily.
• Conclusion: The slideshow is being found and shared with others who may find it useful, helpful, and/or interesting.

5) Slideshare rocks with Google Juice!

• Overall Conclusion: Slideshare rocks(!) and has great Google Juice (even in you "cheat" a little and use long tail multiple-word keyword searches).

Comments...

Have a comment or a better way to get "Google Juice" using Slideshare or other social media methods? - Please let me know...

Last night I spoke to Mark Stern's Ethics in Marketing & Advertising class at UCLA extension on "The Importance of Ethics in Social Media in Marketing and Advertising" and I just wanted to share the slides with you in Slideshare:

Slideshare

The other thing that's cool about sharing these slides with you via SlideShare is that I can embed them (above) or get a Widget and install it in my sidebar (see the right column under "Technorati Favorites" above the Global Translator flags).

Creative Commons License

What's also great is that you can use a Creative Commons Attribution license to "...let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request."  This way others can use your PowerPoint presentation, or parts of it, but they need to credit/attribute it to you.

Online Marketing & Social Media

Slideshare is another great social media tool for sharing information with others, so they get the info they need and then they can share it with others, who can share it with others...

Descriptive Tags

Not only that, but you can include many tags describing your slideshow when you upload your slides. This way your slides can be found easily on Slideshow, but better than that, they'll be indexed by Google and easily findable in Google searches.

Google Juice

In fact, my slideshow was already #1 in the Google rankings and I only uploaded it 1 hour ago - and I ate lunch in between! See image below...

That's great Google Juice!

Thanks Slideshare!

SEO (Search Engine Optimization)

Of course this makes sense since Google tries to provide fresh valuable content from reliable sources/authors to it's customers: Web Searchers.

So this is just good SEO (Search Engine Optimization) as well as using great tools like Slideshare.

And of course I used the "Mother-of-All" long tail Google searches too (see below & image):

The Importance of Ethics in Social Media in Marketing and Advertising

The Importance of Ethics in Social Media in Marketing & Advertising

Comments?

Have a Comment? Do you have other great ways to get Google Juice? If so, let me know...

On this Thanksgiving I find that I have so much to be thankful for:

• You(!), my blog reader: For finding your way here and reading this blog. My hope is that you find what you seek and enjoy what you read.

• My Wife, Milen: For a huge amount of things (way too many to count), including her practical wisdom and her passion for arranging our travel (like Costa Rica!).
• My business Partner, Rick Henkin: For asking me to be the EVP of IncreaseOnlineProfits.com and for his great business sense, ability to carry a dream to fruition, clear thinking and clear writing among many other things.
• Our Launch of our website: IncreaseOnlineProfits.com early next month. Yes!
• My co-instructor at UCLA Extension, Beverly Macy: For being one of the most amazing people I know, not to mention being a Strategic Planning wizard and having a dynamite and dynamic sense of Marketing in every realm (Global, Social Media, offline, online, Web 2.0...).
• Our bunny rabbits: For showing us that a lot can communicated even without words and that sometimes it's great to simply jump for joy (called binking). When's the last time you jumped for joy?
• All of my Friends (you know who you are!): For being so thoughtful and supportive.
• The Internet: For giving us a platform we can all communicate better and more quickly on.
  Let's hope it remains free.
• The Long Tail of the Internet: For giving us an infinite and unlimited amount of niches and for giving every individual a community (no matter how small) they can belong to.

• Social Media: For giving us ways communicate better and more real-time than ever before with: Blogs (like Attract More Visitors), Photo sharing sites like Flickr, Video sharing sites like YouTube, etc.
• Social Networking: For giving us ways to stay in touch better and more often than ever before with LinkedIn contacts, Facebook friends, and Twitter followers.
• WordPress and other Open Source Applications: For furnishing platforms for us to publish on, communicate with, and connect through.
• Plugin Creators, Coders, and Programmers Everywhere: For empowering our platforms and giving us the tools to do what we do.
• Wikis and Collaborative/Community Websites: For giving us places to contribute and come together in meaningful ways.
• Bloggers and Podcasters: For sharing your wisdom and insights in real time and on-the-fly.

• Creativity: Rising up from yoga and meditation, helping bring out great ideas and possibilities.
• The Universe: From subatomic particles to Super Novas and everything in between - giving us a playground to be creative in.
• That from where all Creativity emanates: Known by many names, worshipped in many forms, languages, and constructs: For allowing us to be...and be together.

Yes, we have much to be thankful for, so please pardon this partial list.

I'd also be thankful for your comments, if you'd care to share them:

What do you have to be thankful for?