Attract More Visitors

Asking these 7 Questions can leverage brand slogan marketing and keyword optimization to attract and satisfy visitors to your website, just as Costa Rica uses "Pura Vida" (Good Life) to attract and satisfy tourists to their country.

Satisfying visitors helps create customers and success for countries as well as websites. Just as satisfied tourists (customers) tend to re-visit countries, your website can flourish too.

Just in case you missed these points in my last post ( Pura Vida - Good Life - and your Visitors ) I wanted to highlight them for you:

Leveraging Keyword Optimization

Part I showed an Example about optimizing keywords in brand slogans/taglines/mottos: What Keyword Research showed about Life (Good vs. Great). What a difference a single word can make!

Leveraging Brand Slogan Marketing and Keyword Optimization

Part II of the post had a list of 7 questions which can leverage your company's brand slogan for your website's success: Part II: Attracting Visitors with the Principles of Pura Vida (Good Life).

The 7 Questions are summarized* here:

• Does your company have a tagline or motto and are you putting it everywhere and on everything?

• Are you using the best/optimized keyword terms to attract visitors to your website, e.g., "good" vs. "great"?

• Are you satisfying people's needs on your website?

• Is your website and are your employees "talking the talk and walking the walk"?

• Can your employees or customer service "make lemonade out of lemons", e.g., turning terrible roads into massages?

• Does your site make what people want or need easy to find, e.g., "eco-tour" signs being everywhere, appealing to the youthful environmentally-conscious traveler demographic?

• Is the spirit of your brand "lived" (portrayed) on every part of your website and by your personnel and consistently used in every/all places it makes sense to?

* For more information see Part II: Attracting Visitors with the Principles of Pura Vida (Good Life), or the entire post: Pura Vida - Good Life - and your Visitors.

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