Attract More Visitors

I'm not sure if you saw my last post on "The Importance of Ethics in Social Media in Marketing and Advertising", but now I'd to discuss what happened from an SEO (Search Engine Optimization) standpoint.

What happened (Sequence of Events)

• First I posted my PowerPoint slides on Slideshare.
• Then I blogged about the slide show and embedded the slides in my blog post: "The Importance of Ethics in Social Media in Marketing and Advertising".
• Within an hour my Slideshare slides were already indexed and findable on Google. A Google search yielded the top search result for: The Importance of Ethics in Social Media in Marketing and Advertising
• I tweeted about the slideshow on Twitter and now those tweets are currently the highest ranked on Twitter Search: slideshare ranking google search.

What Really Happened (SEO-wise)

1) Google indexes Slideshare very quickly

• First, slide shows posted on Slideshare appear to be indexed by Google really quickly.
• This makes sense since Slideshare has very fresh content posted by people who should be authorities/experts regarding their subjects and content. Google loves fresh content and authority sources.
• Conclusion: Slideshare has great Google Juice!

2) Long tail Google searches are really powerful

• Second, long tail Google searches (searches with many keywords) are very powerful, especially when exactly match the title of  Slidehare slide show.
• And yes, this is "gaming" Google a little, since chances would be remote that many people would choose this exact search.
• But that's the power of "The Long Tail", in that some people may actually try that search and find exactly what they were looking for.

3) Long tail Twitter searches are really powerful

• Similarly, doing a strategically-chosen long tail search in with particular keywords in Twitter Search provided the top (and only) results in Twitter Search (see image above).
• Again, that's the power of "The Long Tail".
• Conclusion: Google and Twitter searches with many keywords rock!

4) Slideshare slides are can be organized, shared , and can go viral

• Lastly, within a few days of posting my slideshow on Slideshare, etalbert re-posted it to the Enterprise 2.0 and Social Media groups on Slideshare's site.
• This way the slideshow is given more "organization" by being categorized in a couple of relevant groups.
• Also, people in those groups may find my slide show more easily.
• Conclusion: The slideshow is being found and shared with others who may find it useful, helpful, and/or interesting.

5) Slideshare rocks with Google Juice!

• Overall Conclusion: Slideshare rocks(!) and has great Google Juice (even in you "cheat" a little and use long tail multiple-word keyword searches).

Comments...

Have a comment or a better way to get "Google Juice" using Slideshare or other social media methods? - Please let me know...

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Asking these 7 Questions can leverage brand slogan marketing and keyword optimization to attract and satisfy visitors to your website, just as Costa Rica uses "Pura Vida" (Good Life) to attract and satisfy tourists to their country.

Satisfying visitors helps create customers and success for countries as well as websites. Just as satisfied tourists (customers) tend to re-visit countries, your website can flourish too.

Just in case you missed these points in my last post ( Pura Vida - Good Life - and your Visitors ) I wanted to highlight them for you:

Leveraging Keyword Optimization

Part I showed an Example about optimizing keywords in brand slogans/taglines/mottos: What Keyword Research showed about Life (Good vs. Great). What a difference a single word can make!

Leveraging Brand Slogan Marketing and Keyword Optimization

Part II of the post had a list of 7 questions which can leverage your company's brand slogan for your website's success: Part II: Attracting Visitors with the Principles of Pura Vida (Good Life).

The 7 Questions are summarized* here:

• Does your company have a tagline or motto and are you putting it everywhere and on everything?

• Are you using the best/optimized keyword terms to attract visitors to your website, e.g., "good" vs. "great"?

• Are you satisfying people's needs on your website?

• Is your website and are your employees "talking the talk and walking the walk"?

• Can your employees or customer service "make lemonade out of lemons", e.g., turning terrible roads into massages?

• Does your site make what people want or need easy to find, e.g., "eco-tour" signs being everywhere, appealing to the youthful environmentally-conscious traveler demographic?

• Is the spirit of your brand "lived" (portrayed) on every part of your website and by your personnel and consistently used in every/all places it makes sense to?

* For more information see Part II: Attracting Visitors with the Principles of Pura Vida (Good Life), or the entire post: Pura Vida - Good Life - and your Visitors.

Comments/Questions? - Just let me know...