Posts Tagged ‘iphone’

Why Links to eBooks can help your Online Marketing

Tuesday, July 20th, 2010

Image of Amazon Kindle 2 Wireless eBook Reader from goXunuReviews on Flickr.com

Let's face it, eBooks are hot!

Column #1 of the LA Times Business section (print version) had an article this morning titled:

"E-books reach the next chapter"
- "Amazon.com says it's selling 80% more downloaded books than hardcovers"

But the interesting thing is that I knew this last week:

At my weekly networking group's meeting (BizNet of Pasadena) one of the members, Phil Leddel (Long Term Care expert), happened to be speaking about great books he'd read during his life.

To make his point, he carried in hard copies of all of the books...except one.  The reason he didn't have a copy of the last book is that every time he buys one he gives it away, because he feels it's so important and helpful for people's lives.

The last book was: "Man's Search for Meaning" by Viktor Emil Frankl.

At the end of the meeting I mentioned that there are places online where you can find some of the greatest books ever written - for free.

- Not only that but there are places on the web where you can read significant portions of books you have to pay for.
- Not only that, but you can even search inside these books to find exactly what you're looking for.

Several people immediately said: "Karl, please send me the links to those sites."  So I did. I emailed them the links.

The Reason eBooks can help your Online Marketing

They're hot and as mentioned in the LA Times article above, people are buying them like crazy for their Kindles and iPads.

And if you think that this only applies to Kindles & iPads, you're wrong.

Here's a comment I got back from one BizNet member:

"Great!  I am always looking for another site to get books for my Sony Reader!  Thanks!"

So Sony Readers are out there too as well as a plethora of other devices*, not to mention the iPhone, Blackberry, Android and all of the Smart Phones out there.
* Here's just the Top Ten Reviews of eBook Readers.

How eBooks can help your Online Marketing

Here's the Strategy:

  • Based on your people's interests or fields, suggest either no-fee, low-fee, or free looks inside books of interest to them.
    • "Your people" are those who relate to your website, blog, business, or what you have to say to them (eNewsletter subscribers,
      blog readers, clients, etc.).
  • Find eBooks of interest and then tell your people about them, either with your eNewsletters, blogs, website, etc.

And if you really love books and sharing them with others you can do this on the GoodReads social media website as well!

Where do you find these no-fee eBooks?

There are plenty of places online claiming to have no-fee eBooks, but Project Gutenberg is the real deal.

- And of course you can always do a Google search for device-specific or other eBook websites as well.

No-fee eBooks by Project Gutenberg

http://www.gutenberg.org/
-"Project Gutenberg is the place where you can download over 33,000 free ebooks to read on your PC, iPad, Kindle, Sony Reader, iPhone, Android or other..."

Most of the classics of humankind available here in plain text, html, etc. for no-fee.

Websites with no-fee previews (of some) books

Google Books
-Fee, but you get no-fee peeks into many books.  See below for more on this...

Amazon - No-fee eBooks

http://amzn.to/a1X8Hc

Examples of free previews:

Google Books Preview:
- "Man's search for meaning" by Viktor Emil Frankl
- Note: "Search in this book"

Amazon Preview:
- "Man's search for meaning" by Viktor Emil Frankl
-Note: "Search inside this book"

Hope this helps your online marketing (and maybe you'll find a great book too)!

Take care and best success in your career, business, and Life,

Karl Kasca

NOTE: This post was originally distributed within the IOP Insider Tip of the Week which you can subscribe to by using the form at the upper-right of this page.
- Click here for the IOP Insider Tip of the Week Archives.

See: IncreaseOnlineProfits.com for more information on Online Marketing as well as usability/accessibility, copywriting, persuasive writing, and much more...

Photo Credit: goXunuReviews .

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How to Turn Handwritten Notes into a Treasure Trove of Knowledge using Evernote Tool

Monday, May 4th, 2009

Image of handwritten notesIn my last post How to Improve Your Memory During Your Workout at the Gym and YouTube video I showed how you can use the free software program Evernote to jot down notes so you can remember anything anywhere at anytime.  As I mentioned this works on any platform/ computer (PC, Mac, iPhone, Mobile Phone).

Turn Photos of Notes into Recognizable/Findable Text

One thing I didn't mention about Evernote is that theoretically you can also take photos of your handwritten notes with your mobile/iPhone and Evernote will recognize your handwriting so you can search/find your notes later.

Turn Lost/Misplaced Notes Into Information Bonanza

How many times have you taken notes at a live lecture, webinar, conference call, and filed the notes somewhere (in that giant uncategorized file)...where they're totally lost to you, since you can't locate them when you need them?

Think of all of the conferences, seminars, etc. with tons of great info that would be excellent to tap into...if you just could find it and view it.  This should be great for students, conference/seminar/webinar-attendees, knowledge-lovers, and internet marketers (who are always studying and learning).

Now there's a solution, or at least a potential solution...

Not Quite In-Focus Yet

I haven't quite gotten the note recognition functionality to work yet with my T-Mobile Wing phone but this most likely has to do with the resolution (size: number of pixels), quality (fineness), brightness (of light), and/or the distance from the orginal handwritten note (due to the focal length of the camera).  Evernote addressed this in their Help/Support: Why can't Evernote find some of the words in my pictures?

How to Turn Handwritten Notes into Retrievable Information

  1. Install Evernote on your Mobile Phone or iPhone.
  2. Start the Evernote program (on your phone).
  3. Select "Snapshot" (Note: This takes you to your phone's camera).
  4. View the handwritten note through your viewfinder and when it's the clearest, take the photo.
  5. Press the curved arrow button.
  6. Enter a title.
  7. Press "Done" (Note: Then your picture will upload to your Evernote page on the Internet).
  8. Go to your Evernote page on the Internet.
  9. Refresh the page (by hitting <Ctrl> + F5 on a PC, or Command/Apple + F5 on a Mac).
  10. View the photo of your handwritten note.
  11. Note: It may take awhile for Evernote to recognize/index the photo of your note.
  12. As I understand it, your note will be processed quicker if you opt for the fee-version of Evernote (which also increases your monthly storage allowance).
  13. Search for a word in your note and Evernote should find your handwritten note so you can read it.

Note: If this doesn't work, then play with the resolution and quality settings on your phone's camera and/or the brightness of the light as well as the distance of the camera from your note.

That's it! (once I figure the last part out, that is).

FYI: It looks like Griffin has a solution for improving the clarity for iPhone photos of text/notes called "Clarifi": A protective case with built-in close-up lens for iPhone 3G.

--> If anyone knows of a clarity-improving solution like this for the T-Mobile Wing or other non-iPhone mobile phones please let me know with a comment below...

Attraction and Internet Marketing

Question: What does all of this have to do with attracting visitors and Internet Marketing?

Answer: People are attracted to:

  • How to articles.
  • Solutions to problems.
  • Tools and gadgets.
  • Tips and Reviews.
  • Keywords of interest (e.g., "treasure")
  • YouTube videos.

Writing blog posts or making YouTube videos addressing what attracts people can increase the traffic to your blog/YouTube site and to your website from there (if they find information of value to them), e.g., IncreaseOnlineProfits.com.

Last word: Always provide valuable content which helps people since "Content is King".

Comments, Questions, Better Solutions?

  • Have something to say about this?  Let me know...
  • Have a better solution.  Chime in...
  • Have you gotten this to work with your T-Mobile Wing or your mobile phone?
  • Were there any additional/crucial tips to getting this to work.  If so, please let  me and the AttractMoreVisitorsblog readers know by leaving a comment below...

Know anyone who might find this blog post interesting/helpful?  Then please use "Tell A Friend" below...

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How to Improve Your Memory During Your Workout at the Gym

Wednesday, April 22nd, 2009

Evernote Logo

Problem: Too many Great Ideas, not enough Memory

I love working out at the gym because it's a great opportunity to listen to internet marketing podcasts and learn about the lastest marketing strategies and trends.  The only problem is that when you hear great ideas (especially ideas that you're thinking of tweeting/blogging about later) it's tough to remember them.  Since it's hard to remember several ideas (or website links) throughout your entire workout and until you get to your home/office, it would be great to be able to write them down.  But who wants to carry a clipboard or notebook around the gym?

Solution: Your Mobile Phone/iPhone and the multi-platform Evernote program.

Evernote is  an excellent web-based as well as phone-based program you can use to jot down your notes in a hurry.  All you have to do is register on Evernote's website and then download the Evernote software and install it onto your laptop/desktop (PC or Mac) and web-enabled phone. Since the Evernote site has directions, videos & tutorials & screenshots, I'm just going to show you how to use Evernote at the gym during your workout.

How to Improve Your Memory During Your Workout at the Gym

  1. Download and Synchronize podcasts onto your mobile phone/iPhone.
    Note: I use Juice and Windows Media Player for this.
    You may use iTunes.
  2. Listen to the podcasts while doing your workout.
  3. When you hear a great idea start Evernote on your mobile phone/iPhone.
  4. Jot down a note in Evernote.
  5. Example: "MOC: Google Website Analyzer" (see Evernote image).
  6. Rinse and repeat (do this for every great idea you hear that you want to remember).
  7. Extra credit to boost your site traffic: When you get back to your home/office write a tweet or blog post based on the great idea.

Image of Evernote for MOC (Marketing Over Coffee) Google Website Analyzer note

Image Of Evernote for FIR: Domino's Pizza note

YouTube Video: "How to Improve Your Memory During Your Workout at the Gym"

How does this help me Attract More Visitors to my Site?

You might be thinking, this is all great, but how does it help me get traffic to my website? Basically, by helping you remember all of the great ideas you heard in internet marketing and social media podcasts so you can blog and tweet about them on Twitter.  That's it, no magic or mirrors involved, just enabling you to write more blog posts and Twitter tweets which others may see or find via Google searches and then follow to your website (from your blog or your Twitter bio/profile).

Comments

Have a better way to remember great ideas during your workout? - just let me know...

And "extra credit" points for ways which improve your site traffic as well.

Caveats and Fine Print Warnings!

Please consult your Doctor before engaging in any exercise program.  Also, please be sure to *pause* during your exercise routine *before* writing notes in Evernote in your mobile phone/iPhone!  After all, you don't want to end up falling or having an accident at the gym.

And no matter what happens, please do not hold Evernote, me (Karl Kasca), Attract More Visitors blog, IncreaseOnlineProfits.com, or Social Mastermind Corp. responsible as we've already cautioned you above.

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