Attract More Visitors

Problem: Too many Great Ideas, not enough Memory

I love working out at the gym because it's a great opportunity to listen to internet marketing podcasts and learn about the lastest marketing strategies and trends.  The only problem is that when you hear great ideas (especially ideas that you're thinking of tweeting/blogging about later) it's tough to remember them.  Since it's hard to remember several ideas (or website links) throughout your entire workout and until you get to your home/office, it would be great to be able to write them down.  But who wants to carry a clipboard or notebook around the gym?

Solution: Your Mobile Phone/iPhone and the multi-platform Evernote program.

Evernote is  an excellent web-based as well as phone-based program you can use to jot down your notes in a hurry.  All you have to do is register on Evernote's website and then download the Evernote software and install it onto your laptop/desktop (PC or Mac) and web-enabled phone. Since the Evernote site has directions, videos & tutorials & screenshots, I'm just going to show you how to use Evernote at the gym during your workout.

How to Improve Your Memory During Your Workout at the Gym

1. Download and Synchronize podcasts onto your mobile phone/iPhone.
   Note: I use Juice and Windows Media Player for this.
   You may use iTunes.
2. Listen to the podcasts while doing your workout.
3. When you hear a great idea start Evernote on your mobile phone/iPhone.
4. Jot down a note in Evernote.
5. Example: "MOC: Google Website Analyzer" (see Evernote image).
6. Rinse and repeat (do this for every great idea you hear that you want to remember).
7. Extra credit to boost your site traffic: When you get back to your home/office write a tweet or blog post based on the great idea.

• Twitter Example:
  • Google Website Optimizer tweet with thanks to Marketing Over Coffee podcast and @cspenn (Christopher Penn) for the great idea.

• Blog Post Example:
  • For Immediate Release (FIR) podcast by Hobson & Holtz Report - Podcast #441: April 20, 2009 re: Domino's Pizza.
  • Generated idea for Attract More Visitors blog post re: Domino's and How to Deal With Social Media Emergency Responses.
  • Clearly when you write these notes on Elliptical Trainers or the Treadmill they don't always look that great (do not do this...see the Caveat/Warning below).
  • But the point is: All they have to do is be good enough to remind you of the idea you need so you can take action on them, e.g, writing a tweet or posting a blog post.

YouTube Video: "How to Improve Your Memory During Your Workout at the Gym"

How does this help me Attract More Visitors to my Site?

You might be thinking, this is all great, but how does it help me get traffic to my website? Basically, by helping you remember all of the great ideas you heard in internet marketing and social media podcasts so you can blog and tweet about them on Twitter.  That's it, no magic or mirrors involved, just enabling you to write more blog posts and Twitter tweets which others may see or find via Google searches and then follow to your website (from your blog or your Twitter bio/profile).

Comments

Have a better way to remember great ideas during your workout? - just let me know...

And "extra credit" points for ways which improve your site traffic as well.

Caveats and Fine Print Warnings!

Please consult your Doctor before engaging in any exercise program.  Also, please be sure to *pause* during your exercise routine *before* writing notes in Evernote in your mobile phone/iPhone!  After all, you don't want to end up falling or having an accident at the gym.

And no matter what happens, please do not hold Evernote, me (Karl Kasca), Attract More Visitors blog, IncreaseOnlineProfits.com, or Social Mastermind Corp. responsible as we've already cautioned you above.

Thanks for visiting the Attract More Visitors blog. If you like this blog, please be sure to add it to your feeds by choosing the RSS button (the orange icon in the upper-right of the screen), Google Reader, My Yahoo, etc. This will allow you to keep up-to-date with the latest blog posts effortlessly.

Are you Clean with that? - Part II

In Part I of "Why Internet Marketing is Like a Disney Cruise - Are you Clean with that?" I mentioned the hand sanitizers used on Disney Cruises in all of their places to eat. Since we went on our cruise a number of supermarkets have also placed moist hand wipes at their front entrances. Now every time you go to the store you have an opportunity to think about your internet marketing techniques / methods / practices and think "Are you clean with that?".

8 Tests for Clean Marketing

1. Can you sleep at night? - "Sleep like a baby"? (soundly, peacefully).
2. Or are you kept up at night worrying?
3. Would you be OK with your marketing methods if your Mother read about them in an exposé on the front page of the New York Times?
4. Do you get a little queasy feeling in the pit of your stomach when you think about your marketing techniques?
5. Do your Friends ask you questions like, "What happened to you, you always used to be so (insert any nice wholesome word/concept here)?
6. Could words like bill of goods, cheat, con, deceit, deception, delusion, dishonest, double-dealing, evasion, exaggeration (huge), falsehood, fraud, hype, illusion, lie, misleading, misrepresentation, overstatement (gross), pretense, scam, scheme, shell game, snake oil, snow job, subterfuge, etc. be associated with your internet marketing techniques?
7. Would you use the same marketing methods on your friends or family. (The ones you like, that is).
8. If someone used the same marketing method on you, would you feel tricked or played for a sucker. Again, the "Golden Rule".

Solutions: "Faith, Trust, And Pixie Dust"

1. Clarity and transparency - it's as simple (and clean) as that.
2. If you can explain your internet marketing methods to a child or to the hero of a child (e.g., Mickey Mouse, Tinker Bell, Sleeping Beauty, Lilo [not Stitch!]) and they're ok with them, then you're probably OK.
3. Being open and honest with your visitors and customers will give them a reason to believe in you, and your methods, and your site - a reason to have faith in you and trust you, your business, and your website/blog/podcast.
4. Building trust through the words you use and living up to them with follow-through.
5. Building trust by using trust badges/symbols, etc. where a visitor would want them to be.  E.g., Better Business Bureau, Association logos, Visa/MasterCard badges (when purchasing), etc.
6. Building trust through real Testimonials/Reviews.  People can spot bogus testimonials. Remember what your Mom said, "If it sounds too good to be true, it probably is."
7. Using persuasion instead of delusion or confusion. Be conscious of when you begin using internet marketing hype instead of a persuasive argument.
8. Pixie dust: It's ok to have add a little magic - some zing. SEO (Search Engine Optimization) seems like magic, but it works. So a little "white hat" SEO (the good SEO) is fine. Especially since these techniques are no more than what Google recommends so it can serve-up more targeted search results to its customers (searchers). You're just helping Google's customers find what they're truly looking for better.

Bottom Line: Add content and value - true value - and market them as straightforwardly as possible.

Morality Screed versus "What Just Makes Sense" and the Law

You might be thinking that this is just a heavy-handed moral screed, but really it's a plea to consider how your marketing efforts are viewed by those who encounter them, your potential customers.  Then turn it around and think (deep down), "Do I want to be marketed to that way?" and that should be your answer.

But if that's not enough, "It's the Law" as outlined by the United States Federal Trade Commission (FTC): Advertising and Marketing on the Internet: Rules of the Road:

"The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to:

• mislead consumers and
• affect consumers' behavior or decisions about the product or service."

Also there's a special section on "Testimonials and Endorsements".
See FTC Guides Concerning Use of Endorsements and Testimonials in Advertising.

Hope this helps!

Take care & hope you're internet marketing is a great success,

Karl

Comments?

Got one?   Think I'm off-track...or not - just let me know below.

But if you like this for whatever reason, then "Tell A Friend" below.

Want the scoop on techniques for attracting visitors on the Internet?  Well, I blogged about these in Part II of my last blog post on the "Best Twitter Tool and Trick for Short URLs" (see image on right).

But since the blog post was so long I think most people missed seeing the best part: The low-down on the actual Internet Marketing Techniques that were used in the post.

As you've probably figured out by now, sometimes I like to write example blog posts and then analyze them below the example post.  If that wasn't clear before, it should be now.

In any case, if you missed seeing "Part II: Attracting Visitors and Internet Marketing Techniques" of the blog post, then you might want to check it out to see why these Internet Marketing techniques are good things to keep in mind for attracting visitors:

• Twitter is a great way to attract potential visitors to your blog or website.
• Intriguing/interesting Titles attract people to your blog posts, articles, or emails.
• Delivering on what your Title promises is very important.
• Uploading a video to YouTube has several advantages.
• Use Examples.
• Asking your readers to do something is a "Call to Action".
• "Always be Testing".
• Navigation/Usability: If a web page or blog post is long, make them easy to Navigate (e.g., the Table of Contents).

Hope this helps.  By the way, for more info on Navigation/Usability you can see Rick Henkin's Create More Customers blog.

Questions or Comments on any of this?  Just let me know...

There's a great trick for shortening web addresses (URLs) in your Twitter posts (and no, it's *not* TinyURL!).

But first, what is Twitter?

Twitter is a micro-blog where you post 140 character updates simply answering the question "What are you doing? These short one-way posts, known as tweets, are shown on your Twitter profile page. These updates can also be received on Facebook, your mobile phone, your blog, etc. For more info see the Twitter Wikipedia article.

Table of Contents

Since this is long post, please see the clickable Table of Contents* (below/right) -->
* How was this Table of Contents created?  See Bonus Trick #5 below.

PART I: Best Short URL Tool & Trick

Problem

Web addresses (URLs) are long. Clearly with only 140 characters for an update message in Twitter, the less characters (letters, numbers, symbols, and spaces) you use, the better.

Solution

Shortening the URL using free web services like SnipURL or TinyURL which take long URLs and make them shorter.

--> Note: This is also great for PowerPoint presentations as well as Email messages, where long URLs can break-up if they're longer than one line (e.g., a huge link to a Mapquest map - yikes!).

These are great solutions, but SnipURL's "snipped" URLs can be shortened even more.

With all of the people using TinyURL in Twitter (about 2.5 million uses as of when this was posted), it's too bad they don't know about SnipURL and the trick for making their URLs even shorter. And of the 90,000+ uses of  SnipURL in Twitter, only half used the trick.

Examples

For these examples, we'll use this "long" URL: http://attractmorevisitorsblog.com/about/

SnipURL Example

Copying and pasting the long URL above into SnipURL.com you get this shortened URL:

http://snipurl.com/3n4l1

TinyURL Example

Copying and pasting the long URL above into TinyURL.com you get this shortened URL:

http://tinyurl.com/5s6o8n

Comparison of Short URLs

http://snipurl.com/3n4l1 - SnipURL - 24 characters

http://tinyurl.com/5s6o8n - TinyURL - 25 characters

http://attractmorevisitorsblog.com/about/ - Original - 41 characters

Both short URLs have far less characters then the original URL.
This savings would be even greater if you started with a longer web address.

Note that the domain names are 7 characters for both of the URLs (excluding the ".com"):

• snipurl (7 characters)
• tinyurl (7 characters)

The number of characters after the ".com/" can vary, but there are usually 4 to 6 characters.
From what I've seen, SnipURL's algorithm seems to create less characters at the end than TinyURL.
- Definitely a case of "less is more".  This might be because TinyURL has been used more than SnipURL.

For the example above the characters following the domain names are bolded below:

http://snipurl.com/3n4l1 (5 characters at the end)

http://tinyurl.com/5s6o8n (6 characters at the end)

Trick: Using SnipURL

With SnipURL, you can shorten the URL even more, by using any of SnipURL's shorter domain names: snurl.com or snipr.com. For the example above, any of these URLs will lead to the same web address:

http://snipurl.com/3n4l1 - Original Shortened URL (24 characters)

http://snurl.com/3n4l1 - URL using snurl (22 characters)

http://snipr.com/3n4l1 - URL using snipr (22 characters)

Compare these with TinyURL which had 25 characters:
http://tinyurl.com/5s6o8n

--> So by using "snurl" and "snipr" you can save a few characters.

How to Use the Trick

Simply "Snip" the long URL to get the shortened SnipURL, e.g:
http://snipurl.com/3n4l1
- How: By cutting and pasting the long URL into the box on SnipURL.com's home page.

Then delete the "ip" in the middle of the SnipURL above to get:
http://snurl.com/3n4l1 ,

Or delete the "u" and "l" in the SnipURL above to get:
http://snipr.com/3n4l1

Now you're probably thinking, "Can I make the URLs even shorter by deleting the leading "http://" characters too?"
- Answer: Yes, but then the URL won't be clickable in Twitter (Yikes!).
- See the deleting the "http://" test in Twitter.

If the description of the Trick above doesn't make any sense, just view the Video below...

Video: How to Use the Trick

Why You Need This Trick

You might be thinking, "This is completely ridiculous - You're only saving a few characters at most with this stupid trick."

Answer: Yes, but with only 140 characters allowed for a post, the prime Twitter real estate (space available) is very valuable and you need to save every character you can...especially if you are trying to squeeze several URLs into a post as in the next example:

Real-life Example

Twitter Tweet & SnipURL Example:

See this Twitter post as an example:

Wordpress Tags comment on Marketing Over Coffee: http://snurl.com/3htvy.
How-to link: http://snurl.com/3htwu. WP: http://snurl.com/3htxg.
01:56 PM August 19, 2008 from web

Now you're probably wondering, "Why would you want to post such a cryptic message?  Are you a spy or something?" (Answer: "No!").

Well, here's the situation: I had just posted a comment to the blog page of one of my favorite podcasts, Marketing Over Coffee.  Unfortunately MoC's software/settings for Comments had stripped the helpful links from the comment I'd made.

As a workaround to this dilemma I posted the tweet above so someone searching on the keywords might find the links. (Ok, I cheated and used my first name in the search to limit the number of search results...but you get the idea, right?).

What did I do with the extra characters saved with the SnipURL Trick?
- Inserted the phrase: "How-to" to describe the link
(which actually gives the solution many people might be searching for).

6 Bonus Tricks

Bonus Trick #1:
- How do you know where you're being sent before you click on a shortened link?

For SnipURL: You can check where a Snipurl.com URL leads by adding a "peek." to the URL:
E.g., "http://peek.snipurl.com/whatever"

For our example above, try this link: http://peek.snipurl.com/3n4l1

For TinyURL: You can preview where a TinyURL.com URL leads either in your short link or on your computer:

http://preview.tinyurl.com/5s6o8n - In your short link (example).
http://tinyurl.com/preview.php - On your computer (settings).

Bonus Trick #2:
- How do you get SnipURL's (Snip!) into your Browser Links or Bookmarks toolbar?

Go to SnipURL and "simply" drag the Snip! button to your Links or Bookmarks toolbar.

While this usually works fine for Firefox, in many cases it doesn't work for Internet Explorer.
--> Trick for IE: Right-click on the Snip! button, choose "Add to Favorites", then click the down-arrow next to Create, scroll down to the Links folder, and click Add.  Easy, right?

Bonus Trick #3:
- How do you get your Twitter posts to be displayed in the right column of your blog?

Use the Twitter Tools Wordpress Plugin which can also be found at the Wordpress Plugins page on Alex King's website.

Bonus Trick #4:
- How do you get your Blog posts to be displayed on Twitter?

Use the Twitter updater w/ TinyURL Wordpress Plugin which can also be found at the Fireside Media Development Blog site.

Bonus Trick #5:
- How did you create the Table of Contents on the right side of your post?

By using the "Table of Contents Generator" Wordpress plugin which can be found at Scott Yang's Table of Contents Generator WordPress plugin web page.

Bonus Trick #6:
- How can I use SnipURL for Market Research and Trend Spotting or Trend Watching?

Just go to SnipURL's site and Browse and/or Search for what you're interested in:

http://snipurl.com/site/browse

And while you're there, be sure to subscribe to their "Snips" e-Newsletter, which sends you an email of interesting snippings every week - definitely a guilty pleasure(!), but you can get a read on hot trends and popular culture too.

What do you think?

Do you have a better way to do this? If so, please leave a Comment below...

If you like this post, then:

• Subscribe to the Feed (see the orange "subscribe in a reader" feed icon at top-right of page.
• Let your favorite Social Media/Networking site know (see "Share & Enjoy" icons for Digg, etc. below).
• Tell A Friend (see "Share This Post" and/or TellAFriend button/link at bottom of post).

PART II: Attracting Visitors and Internet Marketing Techniques

What does the blog post above have to do with Attracting More Visitors to your website or blog?
- How can these Internet Marketing techniques help promote your site?

• Twitter is a great way to attract potential visitors to your blog or website.
  • Set up a Profile, link to your website, blog, etc., start writing tweets, follow others on Twitter and be followed.  For a great write-up of how to do this see this eBook by Joel Comm: "Twitter Secrets: How Short Messages Can Make A Big Difference To Your Business".

• Intriguing/interesting Titles attract people to your blog posts, articles, or emails.
  • Using carefully selected keywords is very effective and critical to the success of your Titles.

• Delivering on what your Title promises is very important.
  • Just in case someone wanted something other than what they found here, bonus tricks were included.
  • Did you find what you were looking for?
    • If yes, then more value was provided.
    • If not, hopefully you found something that was helpful (a trick, resource, or link).
      • Since "Twitter Tools" is a very popular search and "Twitter Tools" is also a Wordpress plugin, content was provided for those searchers finding this post as well:
        • Bonus Trick #2 and other info "Twitter Tools" searcher might find interesting/helpful.
        • Ditto for those searching for "short URLs".
      • People love Bonuses.
      • Bottom Line: You can never lose by adding value.

• Uploading a video to YouTube has several advantages:
  • The video can be searched/found on YouTube or search engines.
  • Linking a YouTube video back to your blog or website both in the video description and within the video can be very powerful.
    • Of course with any Social Media community, try to be sensitive to what they consider to be blatant marketing (bad) vs. subtle markerting (may be ok, depending on the community).
  • Any video has the potential to become viral and be passed around exponentially.

• Use Examples
  • People like examples as they show "how to".
  • People love Stories...and Examples can tell a story and make cold data/info personal.

• Asking your readers to do something is a "Call to Action". (e.g., Tell A Friend)
  • Sometimes all you have to do is ask and people will respond favorably.

• "Always be Testing"
  • The Twitter Test "deleting the "http://" test" (above) is a tiny testing example in homage to what Bryan Eisenberg says: "Always be Testing" (in his book titled: Always Be Testing: The Complete Guide to Google Website Optimizer):

• Navigation/Usability: If a web page or blog post is long, make them easy to Navigate (e.g., the Table of Contents)
  • If the post was broken up into several posts, then it would appear in reverse order and lose its scanability, effectiveness, and flow. Instead of doing this give your readers an easy way to navigate (links, Table of Contents, etc.).

What do you Think...now?

If you liked this post you might also enjoy receiving our 77 Great Tips of Internet Marketing to help you Attract More Visitors and Create More Customers(SM).