Why Internet Marketing is Like a Disney Cruise - Part 1 - Are you Clean with that?
Friday, April 3rd, 2009
Everything I need to know about Internet Marketing, I learned on a Disney Cruise: "Faith, Trust, and Pixie Dust". Are you "clean with that"? (more on this below...)
Cleanest Hands in the World
Clean hands make a healthy voyage. Every time you eat on a Disney Cruise, you're given moist hand wipes before you're allowed in the dining facility. One of the comedians on the cruise joked that "We have the cleanest hands in the world."
I'm "Clean With That"
When I used to work for a Big Oil company (I mean large global energy resources corporation), one of my co-workers used to rate decisions and/or courses of actions by saying, "I'm clean with that." This is like saying, "I'm OK with that," but far more positively.
Clean Marketing
Similar to these two examples, if we can be "clean" with the methods of Marketing we use, then we can feel good about what we're doing. I think this spirit of positivity carries over to the people we're attracting to our web sites and creating relationships with. If we're genuine about our intent then people will sense this and naturally be more predisposed to purchase at our web site.
"Mud People" versus The Golden Rule
Conversely, I remember hearing a professional speaker refer to the members of his audiences as "mud people". These were people he felt were stuck in the mud in their lives and needed his hand (techniques) to help pull them out.
This is wrong on so many levels. Once you start thinking of your potential visitors or customers as "marks" (easy marks), as they say in the carnival business, then clearly you've lost all respect for them. As always, the time-honored test is, "Would I want to be thought of that way?"
- As the Golden Rule says: "Do unto others as you would have them do unto you."
- "The ethic of reciprocity (also known as the Golden Rule) is an ethical code that states one has a right to just treatment, and a responsibility to ensure justice for others." - Wikipedia
If you would not want to be thought of that way, then steer a straight course for a journey to internet marketing success you can be "clean" with.
More on this is Part 2: Why Internet Marketing is Like a Disney Cruise - Part 2
Wishing you the best online marketing success,
Karl
PS: Have a Comment on this? Or are you "clean with that"?
