Relegance - Striving for Relevant Elegance
Tuesday, January 26th, 2010
Recently I heard a Marketing Edge podcast by Albert Maruggi called "It is a Gift to be a Relevant Marketer".
An excellent podcast as always, it made me think that "relevance" is only one great aspect marketers should strive for.
If we could get our relevant messages across with elegance then our communications would be clearer, stronger and more effective.
Relevance
"Relevance" is what pertains to what we need or want.
Elegance
"Elegance" is simplicity with some style.
Simplicity
Simple messages are:
- Shorter
- Clearer
- Less complex
- Straight to the point
Stylish
Style can be added to messages by using:
- Nice photos/graphics to emphasize your point
- Some formatting (bullets, italics, bolding, fonts, colors, etc.)
- Easy to scan/skim text
The Long and Winding Road...not!
In the past my blog posts tended to be long and obtuse...on purpose (yikes!).
- My strategy was to show something and then show how it was done.
- Sadly my posts often became long and involved.
- The main points were lost in a jumble of words.
Striving for Relegance
Now I'm going to strive for "Relegance", relevant elegance in my posts.
And why do I say strive? Because I realize that this is a process.
Relegance doesn't just happen, it has to be consciously thought of and put into action.
So I challenge myself...and you...to act now and be relegant!
I'd welcome your thoughts and advice on this.
Be well and happy and prosperous!
~~~
Photo credit: http://www.flickr.com/photos/annia316/ / CC BY 2.0
Photo title: "Suddenly things seem crystal clear to me..."
