Attract More Visitors

Welcome to the Attract More Visitors blog. The mission of this blog is to help you attract more visitors to your web site, blog, or podcast.

How?

• By using evil internet marketing techniques, vacuuming unwilling and unsuspecting innocent bystanders onto your site and holding them hostage until they buy from you?
  • No!

How really?

• By using proven e-Marketing, Social Media/Networking, and traditional marketing techniques.
• Of course any discussion about attracting visitors and increasing traffic wouldn't be complete without some SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMO (Social Media Optimization).
• For more on this, see the About page.

Who reads this blog?

• Anyone who has a site that isn't performing to the level they'd like.
  • Maybe you have a business-card website that you set up years ago and have never done anything with since.
  • Or maybe your business has the obligatory stagnant website that no-one ever updated.
  • Or perhaps your business has a phenomenal web site, but not as many people come to it as you would like, so your chances of convincing them to buy from you are problematic at best.

Why does the Title of this post say "...or Else!"

• That's just a fun and humorous way of titling the post. Life is too dull and serious anyway. The process of attracting people to your web site should be interesting - to you...and them. Nothing says that you can't have a good time during this process. Part of this blog will be using humor, satire, irony, and roasting (there's nothing like "roasted web site"...ummmm!...until you've seen it) to make some points. So stay tuned and see if you can "spot the irony".

While the focus of this blog is to Attract More Visitors, the focus of our sister blog is to Create More Customers. Together these blogs and our upcoming web site are an integrated whole which will help your business achieve the success you desire. Well that is, if you take the techniques we show you and apply them.

Nike has a great slogan: "Just Do It". And you should do it too. We'll show you how - all you need to do...is, well, do it. By applying these techniques consistently you'll find success, which means that more visitors will find your site and choose to do business with you...over and over.

Sound like a plan?

Ok, let's get to it then...

Oh, and by the way, our IncreaseOnlineProfits.com web site will have a lot more techniques (with "how-to" descriptions, videos, etc.) available when it's up and going. If you'd like to keep updated on when these will be available, just subscribe to our eNewsletter and grab our free 77* Point Internet Marketing Checklist while you're at it. See the upper right corner of this page for the opt-in box to subscribe.

* 77 Points as of this post date. With the imminent roll-out of changes to Google's algorithms these points may also change somewhat, but if you continue adding true value and transparent usability of your site for your visitors then you should still be on the right track.

One last thing:

You might wonder why we're making the distinction between "attracting visitors" and "creating customers".

• First you have to get the people in the door, or in our case, in the "virtual door" of your web site. Then you can consider how to "convert" them to a customer or buyer of your products, services, ideas, etc.
• If there's no "there there", visitors will leap (bounce) out of your site and you won't have a chance to sell to them.
• The "creating customers" side of the equation involves everything that would give the visitor an enjoyable and informative time on your site, such that everything they're exposed to eases and smoothes their way to finding what they need (visually pleasing, intuitively organized, with great accessibility and usability) so they can make an informed decision and finally make their purchase(s) seamlessly and without a hitch.
• As my partner, Rick Henkin says, "Your competitors are only a click away." Getting your visitors to stay long enough to buy is critical to this process. Is every aspect of your site designed to lead visitors to this favorable conclusion? That's why the "create customers" part is crucial. For more on this see the Create More Customers blog.

And if you want to know who's behind this nefarious plot to make you successful, just see Rick's Create More Customers About page and my (Karl's) Attract More Visitors About page.

Best success!

Tags: e-marketing, google algorithm, internet, marketing, sem, seo, smo

This entry was posted on Monday, June 2nd, 2008 at 11:45 am and is filed under internet marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.