About

Karl Kasca's head shot photo

The Attract More Visitors blog is designed to help web site, podcast, and blog owners attract more visitors to their sites. The methods of attracting visitors discussed will be everything from eMarketing, Web 2.0, and Social Media/ Networking, as well as offline methods (some of which may surprise you!).

  • Online internet marketing methods for attracting more visitors can include:
    • Web Sites,
    • eNewsletters,
    • Blogs,
    • Podcasts,
    • SEO (Search Engine Optimization),
    • SEM (Search Engine Marketing)
    • SMO (Social Media Optimization), etc.
  • Social Media/Networking can include:
    • Facebook,
    • MySpace,
    • YouTube,
    • Second Life,
    • Twitter,
    • Social Bookmarking
    • Digg, del.icio.us, StumbleUpon, etc.
    • Wikis, and more.

The Attract More Visitors blog helps you view your marketing efforts from your potential customer's perspective. This differs with typical internet marketing which is sometimes more of a numbers game to entice as many visitors to a site as possible using any conceivable means, including deception. By contrast Attract More Visitors' philosophy is to attract as many of "your people" (potential customers of your site or your products who truly want to find what you have to offer) as possible.

Think of it this way: As a human being, how would you want to be marketed to? The answers to that question will be discussed in this blog. Short answer: Hopefully in a straightforward ethical way and with respect (after all, we're on a quest to find and attract the humans who like us, or who like our products, and who want to do business with us, hopefully time-after-time).

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Karl Kasca, The Instant InsiderTM, writes this blog. In his other life, Karl is an Information Researcher and Speaker. Karl specializes in Market/Product/Industry Trends & Research, Competitive Intelligence, Business Information, and Due Diligence. He also Speaks on "The Instant Insider: How to Know Anything at Anytime in 10 Minutes or LessTM".

As an expert on Finding Virtually AnythingTM, Karl wants to help your web site, blog, or podcast be found. This blog comes from the unique perspective of a professional Finder/Seeker applied to how your business or products can be found.

Karl also has taught E-Marketing at UCLA Extension and is currently teaching Global Marketing and Strategy. After 2 successful Seminars on Social Media (including Social Media Marketing: Leveraging Channels for Optimal Results), Karl will be co-teaching a six-week course on Social Media in the Fall quarter of 2008 with Beverly Macy.

For more bio info see Karl's LinkedIn profile.

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Attract More Visitors is one-half of the marketing information efforts of IncreaseOnlineProfits.com (SM) - Attract more Visitors. Create more Customers (SM). If you like this blog you might also like our Create More Customers blog which is written by Rick Henkin.

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